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The customer card is your 360° vision on a unique buyer. At a glance, you know everything there is to know to serve them at best: their past purchases, cumulative value, frequency, and the button to contact them directly.
When a customer calls you about a problem, open their card in 2 seconds (search by phone) — you immediately see their history, average basket, and segment. Relevant response guaranteed from the first sentence.
Detailed card of a customer

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What the customer card shows you

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📊 KPIs at the top of the page

Key figures for this customer:

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📋 Complete order history

All orders from this customer, in chronological order:
  • 🔢 Order number
  • 📅 Date
  • 💰 Amount
  • 📦 Items
  • 📍 Delivery address
  • 🎯 Status (delivered, cancelled, etc.)
→ Click any order to open its detail in a window.
Order history in the customer card

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🏠 Contact details and addresses

  • 📞 Phone (click to call or contact via WhatsApp)
  • 📧 Email
  • 📍 Primary delivery address
  • 🏙️ City, postal code, country

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Actions available from the customer card

Send a WhatsApp

WhatsApp button directly integrated. No copy-paste of number — click, you write, off you go.

Edit contact details

Customer moved? Wrong number entered at order? Update their info in a few clicks.

Delete the customer

If necessary (GDPR request from customer, duplicate, etc.). Linked orders remain in Sendocki for your history.

See the evolution chart

Visualize the frequency and amount of purchases over time — spot trends (rise, decline, seasonality).

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Send a direct WhatsApp

One of the most powerful uses: contact a customer in WhatsApp without leaving Sendocki.
1

Click the WhatsApp button

In the customer card, generally next to the phone number
WhatsApp button in the customer card
2

Choose a template or write a free message

  • Template: a pre-approved message (re-engagement, promotion, delivery info) you can send in one click
  • Free message: write your own text if you are already in an active conversation with this customer (24h window)
3

Send

The message goes immediately to the customer’s WhatsApp number. The conversation history is tracked in Sendocki’s WhatsApp page.
To send a Meta template to a customer (most frequent case to start a conversation), you must have at least one Meta-approved template. See Connect WhatsApp for configuration.

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Concrete commercial use cases

The phone rings, you type the number in Sendocki, their card opens: “Customer with 24 orders, 8,500 MAD spent, 354 MAD average basket, Top buyer segment”. → You adapt your tone, you offer a commercial gesture, you make them feel recognized.
You filter your list on “Last order > 6 months”. You get the 200 customers to reactivate. Open each card, send a personalized WhatsApp template with a promo.
A customer has cancelled. You open their card, see their 5 old orders (all delivered). You write them on WhatsApp: “Was something wrong? How can I help you?” → Much more effective than a standard email.
A new customer orders for 5000 MAD. Their card shows 0 history. Caution: you call them before shipping to verify. Conversely, a customer with 30 delivered orders = you ship with confidence.
A customer requests deletion of their data. You open their card, you click Delete. Law 09-08 compliance respected, traceability in Sendocki logs.

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What’s next?

Your customer list

Back to the overview

Import in bulk

Quickly add lots of customers

Configure WhatsApp

To activate WhatsApp buttons in customer cards