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The pipeline is the central piece of Sendocki. It’s the personalized sequence of stages an order goes through, from creation to delivery (or cancellation).
Once configured, your pipeline is used everywhere: the Kanban view on the Orders page, dashboard KPIs, WhatsApp automations, stock tracking, etc. It’s the foundation of everything.

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Why a customizable pipeline?

Every merchant has their own operational flow:
  • A COD store wants a “Call queue” stage between reception and confirmation
  • A prepaid store skips directly from “Received” to “In preparation”
  • A store with an internal fleet can add an “Assigned to driver” stage
  • A drop-shipping store adds “Waiting for supplier”
Sendocki lets you define your own stages, their colors, their order, and their link to system states.

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Configure your pipeline — 3 modes

On first launch of Sendocki, or by going to Pipeline from navigation, you access the setup wizard. You have 3 options:
Sendocki offers ready-to-use templates matching the most common use cases in Morocco:
  • Standard COD e-commerce: Received → To confirm → Confirmed → In preparation → Shipped → Delivered → Collected
  • Prepaid e-commerce: Received → Confirmed → In preparation → Shipped → Delivered
  • Drop-shipping: Received → Confirmed → Waiting for supplier → Shipped → Delivered
  • Internal fleet: Received → Confirmed → Prepared → Assigned to driver → On route → Delivered
1

Click 'Choose a template'

The wizard shows available templates
2

Preview the stages

Clicking a template shows its stages, colors and order
List of pipeline templates with preview
3

Confirm the choice

The template is applied to your account — you can use it as-is or adjust it later

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Anatomy of a stage

Each stage of your pipeline contains:
The associated system state ensures your KPIs, carrier automations, and revenue tracking work properly (e.g., only orders associated with the “Delivered” state count in your revenue).
Sendocki can automatically decrement / increment your stock based on order progression in the pipeline.
1

Go to Settings → Stock

User menu → Settings → Stock tab
2

Choose the decrement stage

At which stage is stock deducted? (often “Confirmed” or “Shipped”)
3

Choose the increment stage

At which stage is stock restored in case of cancellation/return? (often “Return reintegrated in stock”)
You can only select one stage for each movement (decrement and increment). Choose the most representative of your real operational flow.

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Best practices

  • ✅ Start with a template: it covers 80% of cases — only customize after a few weeks of real usage
  • ✅ No more than 7-8 stages: a too-long pipeline confuses the team and slows processing
  • ✅ Distinct colors: facilitate quick Kanban reading
  • ✅ Map ALL critical system states: otherwise the dashboard will be partially broken
  • ❌ Avoid adding stages “just because” without real operational use case — each stage must have a concrete action associated

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Modify your pipeline later

You can return to Pipeline anytime to:
  • Rename a stage
  • Change a color
  • Add a new stage
  • Remove an unused stage
Caution: modifying the system state associated with a stage retroactively can distort historical statistics. If you change this, keep in mind your past period KPIs may evolve.

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Frequently asked questions

Currently, Sendocki applies the same pipeline to all your connected stores. If you have radically different flows, contact support to discuss your case.
Existing orders stay at their current stage. If you delete a stage where orders are active, they’re automatically moved to the closest stage.
Yes — it’s the system state associated with each stage (not its name) that determines when Sendocki triggers carrier actions (package creation, label, tracking). As long as the association is correct, your integrations work.

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What’s next?

Connect your store

Your pipeline is ready — time to connect your order source